Social Media for your Business
Social media for businesses works very similarly to normal social media, except businesses have Pages not profiles like individual users do. Businesses can use their Pages to engage with existing customers, target new customers, and administer customer support.
How often should you post?
- Businesses should aim to post 2-5 times a week.
- However, you can adapt your strategy depending on your audience’s response and what seems to bring the most success for you.
- Studies have shown however that posting more than five times per week can substantially decrease the ROI.
Why you should post on social media
- When your customers discover you’re on Facebook or Instagram, you can work to develop a community and deepen the connection they have to your brand.
- When you engage with them, you’ll learn more about their likes and interests, making it easier for you to create future content that’s relevant and engaging to your customers.
- Maintaining a your social profiles is a great way to show your customers that you’re open and in business. As many consumers may view inactive Facebook or Instagram profile and assume the business is no longer open, which may prompt them to tale their business elsewhere.
What makes a great post?
- A great post gives your audience something they need Look at your analytics. Track posts with the most and least engagement to see what type of posts resonate with your audience.
- It shares a clear message Create a quick outline of what you want to include in your post. Read your post out loud to yourself to make sure it’s easy to understand.
- It has a personality and point of view To grab your audience, it’s important to show them who you are.
- Offers new or useful information If your pages are just promotions all the time your audience may get in the habit of only checking your page when they want your product and a discount!
- Gives users some variety It’s best to try a little bit of everything to keep your pages fresh and interesting.
- Grabs attention visually Over 35% of posts include images and 15% feature videos. Make images the star, and use images that enhance your brand voice. Try taking original photographs — even images from your phone can look great.
Ideas for your Posts
- Promote your website
The whole point of posting on social media is promoting your website and driving sales to your store.
- Share behind the scenes content
Customers enjoy seeing how you do business. Sharing behind-the-scenes content allows them to understand the day to day operations that generate the products or services they enjoy.
- Ask your followers questions
A great way to generate engagement with your audience is to ask them questions. If people reply, you’ll gain valuable insight into how they think and feel.
- Share user generated content
A great way to generate trust with your audience is to share content such as; product reviews, testimonials and photos that customers have shared after using your products.
It is a valuable form of social proof, which essentially means that your audience will trust your brand more.
- Use hashtags
Facebook uses hashtags to organise conversations about specific topics all in one stream.
Use industry-related hashtags in your posts to join in on conversations that are already happening on Facebook.
- Share product photos
The average engagement rate on Facebook is .07%. The average engagement rate for image posts on Facebook is 0.12%, so take advantage of this and post images on the platform.
- Host contests and giveaways
Hosting contests and giveaways is a great way to generate engagement and interact with your audience on Facebook.
- Announce deals and offers
Announcing deals and offers on all your social platforms ensures that everyone has the chance to experience them.
- Post discounts and sales
Like announcing deals and offers, this helps you drive traffic to your website and increase sales.